https://theunscattered.com/articles daily 0.75 2026-10-29 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/a6948922-d40f-4cef-8f01-051c0c34bb01/the-unscattered-studio-business-tools.png https://theunscattered.com/articles/do-the-first-ugly-version monthly 0.5 2026-10-27 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7400e1f6-0c71-43de-9105-5f8b9903b9ff/kris_unscattered_signature.png Articles & Practical Ideas - The perfect time is not coming … do the first ugly version. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/articles/your-brain-is-not-a-filing-cabinet monthly 0.5 2026-10-20 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7400e1f6-0c71-43de-9105-5f8b9903b9ff/kris_unscattered_signature.png Articles & Practical Ideas - Where did I put that again? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/articles/simplify-your-tech-stack monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7400e1f6-0c71-43de-9105-5f8b9903b9ff/kris_unscattered_signature.png Articles & Practical Ideas - You probably don’t need another tool. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/articles/decide-once-rule monthly 0.5 2026-10-06 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7400e1f6-0c71-43de-9105-5f8b9903b9ff/kris_unscattered_signature.png Articles & Practical Ideas - Steal my “Decide Once” rule. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/articles/why-saying-no-feels-like-failing monthly 0.5 2026-09-29 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7400e1f6-0c71-43de-9105-5f8b9903b9ff/kris_unscattered_signature.png Articles & Practical Ideas - Saying no feels like failing. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/articles/what-do-you-do monthly 0.5 2026-09-27 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7400e1f6-0c71-43de-9105-5f8b9903b9ff/kris_unscattered_signature.png Articles & Practical Ideas - Why is “What do you do?” so hard to answer? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/articles/how-to-learn-from-others-without-copying monthly 0.5 2026-09-27 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7400e1f6-0c71-43de-9105-5f8b9903b9ff/kris_unscattered_signature.png Articles & Practical Ideas - How to learn from others without copying them. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/articles/not-all-hours-are-created-equal monthly 0.5 2026-09-27 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7400e1f6-0c71-43de-9105-5f8b9903b9ff/kris_unscattered_signature.png Articles & Practical Ideas - Not all hours are created equal. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/articles/your-to-do-list-needs-therapy monthly 0.5 2026-09-07 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7400e1f6-0c71-43de-9105-5f8b9903b9ff/kris_unscattered_signature.png Articles & Practical Ideas - Your to-do list needs therapy. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/articles/being-helpful-does-not-mean-being-always-available monthly 0.5 2026-09-07 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7400e1f6-0c71-43de-9105-5f8b9903b9ff/kris_unscattered_signature.png Articles & Practical Ideas - Being helpful does not mean being always available. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/articles/your-work-travels-farther-than-you-think monthly 0.5 2026-09-07 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7400e1f6-0c71-43de-9105-5f8b9903b9ff/kris_unscattered_signature.png Articles & Practical Ideas - Your work travels farther than you think. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/d9728fdc-d2a9-48ef-80b9-145ff29be3fd/priority-ranking-tool.png Articles & Practical Ideas - Your work travels farther than you think. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/articles/every-yes-costs-you-something monthly 0.5 2026-09-27 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7400e1f6-0c71-43de-9105-5f8b9903b9ff/kris_unscattered_signature.png Articles & Practical Ideas - Every YES costs you something. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/d9728fdc-d2a9-48ef-80b9-145ff29be3fd/priority-ranking-tool.png Articles & Practical Ideas - Every YES costs you something. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/articles/busy-work-vs-real-progress monthly 0.5 2026-09-07 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7400e1f6-0c71-43de-9105-5f8b9903b9ff/kris_unscattered_signature.png Articles & Practical Ideas - How ChatGPT stole my Monday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/d9728fdc-d2a9-48ef-80b9-145ff29be3fd/priority-ranking-tool.png Articles & Practical Ideas - How ChatGPT stole my Monday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/articles/stop-second-guessing-decisions monthly 0.5 2026-09-27 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7400e1f6-0c71-43de-9105-5f8b9903b9ff/kris_unscattered_signature.png Articles & Practical Ideas - Stop making every decision twice. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/d9728fdc-d2a9-48ef-80b9-145ff29be3fd/priority-ranking-tool.png Articles & Practical Ideas - Stop making every decision twice. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/articles/purpose-statement-decision-making monthly 0.5 2026-09-27 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7400e1f6-0c71-43de-9105-5f8b9903b9ff/kris_unscattered_signature.png Articles & Practical Ideas - Your purpose statement might be useless. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/d9728fdc-d2a9-48ef-80b9-145ff29be3fd/priority-ranking-tool.png Articles & Practical Ideas - Your purpose statement might be useless. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/articles/category/CAPACITY monthly 0.5 https://theunscattered.com/articles/category/RHYTHMS monthly 0.5 https://theunscattered.com/articles/category/PRIORITIES monthly 0.5 https://theunscattered.com/articles/category/SYSTEMS monthly 0.5 https://theunscattered.com/articles/category/OWNERSHIP monthly 0.5 https://theunscattered.com/case-study daily 0.75 2026-10-29 https://theunscattered.com/case-study/rhythm-of-business-for-startups monthly 0.5 2026-10-29 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/61f7446d-8548-4c4e-ad7b-7482847d46f0/CoS_CaseStudy_Less_Meetings.png Unscattered Case Studies by Kris Licata - How a six-person startup built flow, focus, and follow-through (without adding bureaucracy). - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/5b7052e9-f320-4fcd-88f1-b366cd164f74/Kris_Licata_ChiefOfStaff.jpg Unscattered Case Studies by Kris Licata - How a six-person startup built flow, focus, and follow-through (without adding bureaucracy). - Meetings aren’t the problem. Unclear purpose, poor structure, and missing accountability are. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/dabc4b56-649c-489e-bbb3-601fc1977a71/CoS-startup-ROB.png Unscattered Case Studies by Kris Licata - How a six-person startup built flow, focus, and follow-through (without adding bureaucracy). - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/case-study/okr-framework-adoption monthly 0.5 2026-10-29 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/8e9aac5b-b678-4c56-9c93-d5634939599d/CoS_OKR_Implementation_CaseStudy.png Unscattered Case Studies by Kris Licata - How a 300-person team became the model for OKR adoption across a Fortune-level enterprise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7baf096e-49c2-438b-93b3-eb7c986997d1/Kris_Licata_OKR_Team_Adoption.JPG Unscattered Case Studies by Kris Licata - How a 300-person team became the model for OKR adoption across a Fortune-level enterprise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/cfbfd295-62ed-4812-8133-bac8912e5c36/Kris_Licata_OKR_KickOff.JPEG Unscattered Case Studies by Kris Licata - How a 300-person team became the model for OKR adoption across a Fortune-level enterprise - When people can see how their work connects to something bigger, motivation skyrockets and results follow. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/1762709200778-849W48577IEYLNO7NHBN/Chief_of_Staff_Case_Study.png Unscattered Case Studies by Kris Licata - How a 300-person team became the model for OKR adoption across a Fortune-level enterprise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/case-study/leadership-offsite-alignment monthly 0.5 2026-10-29 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/ca90f229-d568-4c73-9557-ea9dae6ba81e/CoS_CaseStudy_New_Team.png Unscattered Case Studies by Kris Licata - A two-day offsite that united 60 marketing leaders and set the full team in motion. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/24f5f6fc-c997-4a24-b9fb-8f1afda3cfcc/CoS-Communication.jpg Unscattered Case Studies by Kris Licata - A two-day offsite that united 60 marketing leaders and set the full team in motion. - When leaders align, momentum follows. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/84e064cb-a50e-4ace-a160-805b1b6166c2/CoS-LeaderOffsite.png Unscattered Case Studies by Kris Licata - A two-day offsite that united 60 marketing leaders and set the full team in motion. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/case-study/change-management monthly 0.5 2026-10-29 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/d55fc519-9eec-46ed-80ed-224d6a22214e/CoS-CaseStudy_Change_Management.png Unscattered Case Studies by Kris Licata - A confidential reorg became a masterclass in clarity, communication, and trust. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/9136ffbf-f0e3-42ff-b224-e15570ff3b89/Change-Management.jpg Unscattered Case Studies by Kris Licata - A confidential reorg became a masterclass in clarity, communication, and trust. - Change doesn’t have to create chaos. With a clear plan, open communication, and thoughtful leadership, transformation can strengthen trust instead of breaking it. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/a6f669e0-c887-433f-8ad6-e10ed0fb98e3/CoS-Change-Management.png Unscattered Case Studies by Kris Licata - A confidential reorg became a masterclass in clarity, communication, and trust. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/case-study/operational-dashboard-insights-design monthly 0.5 2026-10-29 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/01cd0b0c-4af4-40c0-9ef0-5a592b658aa0/CoS-CaseStudy_Dashboards.png Unscattered Case Studies by Kris Licata - 500+ scattered projects, finally working from one clear source of truth. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/d77d48de-bde2-400d-91d8-b280d1ca9ea8/CoS_Priorities.jpg Unscattered Case Studies by Kris Licata - 500+ scattered projects, finally working from one clear source of truth. - Visibility fuels better decisions. When teams can see the work, they can finally move it forward together. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7859e9d2-fd87-4875-845d-67f20b568c8d/CoS-Work-Visibility.png Unscattered Case Studies by Kris Licata - 500+ scattered projects, finally working from one clear source of truth. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/case-study/decision-clarity-raci-framework monthly 0.5 2026-10-29 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/33a26e60-130e-4738-8144-73381d66caf4/CoS-CaseStudy_RACI.png Unscattered Case Studies by Kris Licata - How defining ownership with RACI turned confused roles into faster, clearer decisions. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/b5898564-4bf2-4bbd-8997-fa6bef671b99/unsplash-image--ySLeov8m_8.jpg Unscattered Case Studies by Kris Licata - How defining ownership with RACI turned confused roles into faster, clearer decisions. - Confusion slows things down. When clarity replaces confusion, work starts to flow again. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/1529d621-8137-4e63-88ec-79a16a7c21e3/CoS-RACI.png Unscattered Case Studies by Kris Licata - How defining ownership with RACI turned confused roles into faster, clearer decisions. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/case-study/go-to-market-framework-design monthly 0.5 2026-10-29 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/54f8645e-3dc0-47cd-87e3-9e72daeb4783/CoS-GTM.png Unscattered Case Studies by Kris Licata - How a new GTM framework turned cross-functional chaos into coordinated momentum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/7278491f-94d2-4cb2-ae01-981f83f9eaa9/How_To_Build_Business.png Unscattered Case Studies by Kris Licata - How a new GTM framework turned cross-functional chaos into coordinated momentum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/f560e354-aeda-4701-93bd-2a1a7b1632f6/unsplash-image-dWYU3i-mqEo.jpg Unscattered Case Studies by Kris Licata - How a new GTM framework turned cross-functional chaos into coordinated momentum - When teams know the plan, the process, and their part in it, execution becomes inevitable. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/1762709102087-BCLSP4D6TMTJGDGY69YL/CoS_Case_Study.png Unscattered Case Studies by Kris Licata - How a new GTM framework turned cross-functional chaos into coordinated momentum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/case-study/marketing-pmo monthly 0.5 2026-10-29 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/9973cf68-7207-4d74-aabd-613cf1eda184/CoS-Marketing-PMO.png Unscattered Case Studies by Kris Licata - How building a Marketing PMO turned cross-functional chaos into coordinated execution. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/259d4d78-bb91-4a70-9f2d-386abd37154f/PMO_Process_Brainstorm.jpg Unscattered Case Studies by Kris Licata - How building a Marketing PMO turned cross-functional chaos into coordinated execution. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/0c2af74d-423d-4af1-9fbe-b528b25eef5d/PMO_Operations.jpg Unscattered Case Studies by Kris Licata - How building a Marketing PMO turned cross-functional chaos into coordinated execution. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/6ec4ab59-6fc9-4c32-879f-70cdd7bd69d9/CoS_Kris_Licata.png Unscattered Case Studies by Kris Licata - How building a Marketing PMO turned cross-functional chaos into coordinated execution. - When people know who’s doing what (and when), collaboration turns from chaos into progress. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/1762709169837-M4KB7UAJN5SLOWXTGJ8B/ChiefOfStaff_Case_Study.png Unscattered Case Studies by Kris Licata - How building a Marketing PMO turned cross-functional chaos into coordinated execution. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theunscattered.com/case-study/team-alignment-trust-case-study monthly 0.5 2026-10-29 https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/56af5235-3015-4996-bac2-82adbbe59523/CoS-NewTeam.png Unscattered Case Studies by Kris Licata - Before new teams perform, they need to believe they belong. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/cfbfd295-62ed-4812-8133-bac8912e5c36/Kris_Licata_OKR_KickOff.JPEG Unscattered Case Studies by Kris Licata - Before new teams perform, they need to believe they belong. - When people know their purpose, their part, and how progress is measured, trust builds + results follow. https://images.squarespace-cdn.com/content/v1/653be2d3e44e4e0b9bc32c3d/a30e249a-2fc1-4455-a4ce-c10092aedf53/CoS-New_Team_Build.png Unscattered Case Studies by Kris Licata - Before new teams perform, they need to believe they belong. - Make it stand out Whatever it is, the way you tell your story online can make all the 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